By John Challenger, CEO
Challenger, Gray & Christmas, Inc.

Advertise your job loss.
If knowing the right people helps to get your foot in the door, then it is essential that the right people know you are seeking a job. An unfortunate obstacle to job search success is pride. Too often people are embarrassed to tell anyone about their job loss, but this secrecy will not provide any job leads.

The minute you lose your job or decide you want to change jobs, start telling everyone you know that you are looking. Begin with friends, family and neighbors.

Talk to former co-workers and even casual business acquaintances you may have dealt with in your position. Share your plight with people at your house of worship. You can also join new social groups, professional associations and volunteer organizations to expand your circle of potential contacts.

Meet with new people every day (or as often as possible).
Whether it is an official interview, an informational interview or just meeting over lunch with a friend who has extensive contacts in a variety of industries, it is critical to meet face to face with people in your network frequently, if not daily.

Electronic mail has made staying in touch with contacts faster and easier, but face-to-face meeting remain the most powerful and effective way to communicate your skills, experience and qualifications as well as obtain the most useful help from your contact, in terms of job search advice, potential contacts and new opportunities.